BradCoulson.com.
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Hey 👋 I'm Brad, A Senior Frontend Developer

8 years of commercial web development experience delivering quality user experiences

Vertu Motors
Bristol Street Motors
Vertu Motorcycles
Vans Direct
The Taxi Centre
Total Webshield
Total AV
Total Adblock
Scanguard
Royal Yachting Association
Vertu Motors's new website

Vertu Motors | Ongoing

Vertu Website Re-build

Astro React Hygraph Algolia Typescript CI / CD GraphQL

Complete re-build of Vertu Motors's flagship e-commerce website. Migrating from a custom in-house CMS, to a modern platform consisting of Hygraph, Astro, React and Algolia. Improving, SEO, performance and sales and user experience across the site.

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Musical Grids
Musical Grids View details
Vertu Motors Vehicle Search
Vehicle Search View details
Vertu Motors Find A Dealer
Find A Dealer View details
View my other work

My utility belt

The everyday

HTML

CSS | SCSS

Astro

Hygraph

GraphQL

JavaScript

Typescript

Vite

Git

React

Figma

Agentic Development

The new

Python

Hono

Github Actions

AWS

The other

Node

Cloudflare

Netlify

Vue

UI / UX Design

Algolia

Convert

Zod

Apache

SEO

Redux

Senior Web Developer @ Vertu Motors

September 2023 - Present

Astro Hygraph Algolia GraphQL Cloudflare Amazon Web Services CI / CD React Typescript Angular SASS Jest Playwright

Senior Web Developer / June 2026 - Present

Achievements

  • Rebuilt the vehicle display pages for vertumotors.com within Astro, React and Rest APIs improving Lighthouse performance scores by 20%
  • Deliver the frontend for the Vertu Value Car scheme which saw 60% more conversions

Responsibilities

  • Champion engineering excellence and architectural best practices within an Agentic-powered cross-functional team of 16
  • Drive core product and architecture decisions, actively integrating AI development workflows to streamline deployment
  • Mentor junior developers and provide support, knowledge sharing and code reviews for the team
  • Lead on product and architecture decisions

Frontend Developer / September 2023 - June 2026

Achievements

  • Led the front-end development for the migration of vertumotorcycles.com into Vertu's flagship brand, vertumotors.com
  • Delivered and led the Disaster Recovery Portal platform for Vertu
  • Delivered new Algolia vehicle search application for Vertu
  • Delivered and led development of new dealership search application for Vertu
  • Built the new main navigation for both the Vertu and Bristol Street Motors websites
  • Improved Lighthouse scores by 33% across core retail websites
  • Increased organic search traffic by 10% month on month

Responsibilities

  • Mentor junior developers and provide support, knowledge sharing and code reviews for the team
  • Promote and maintain best practices and engineering excellence throughout the team
  • Contribute towards product and architecture decisions
  • Collaborate with the Design, SEO, Data and Marketing teams to deliver the best possible website performance, SEO visibility and user experience
  • Raise conversions and provide value by implementing new features and solutions
  • Maintain and extend 6 e-Commerce websites within a large 18 person cross-functional team

JavaScript Developer @ Total Security

August 2021 - April 2023

React Typescript BEM SASS Browser Extensions

Achievements

  • Improved subscription rates by implementing new features and components
  • Increased performance of 2 extensions and 1 browser product by creating in-app developer tools
  • Maintained UI / UX quality across 12 languages for a global user base
  • Delivered high quality products supporting 4 browsers

Responsibilities

  • Maintain 3 browser extensions for a global user base supporting Chrome, Firefox, Edge and Opera
  • Maintain UI / UX quality across 12 languages
  • Collaborate with the design team to deliver the best possible user experience
  • Contribute towards product and architecture decisions

Junior Frontend Developer @ Royal Yachting Association

January 2019 - August 2021

Vue Typescript React SASS SharePoint Sitecore

Achievements

  • Delivered a new, automated 'Discover Sailing' campaign journey involving 4 new applications improving the user experience for both sailing clubs and end users
  • Trained content writers on how to use the Sitecore V9 and provided ongoing support
  • Transitioned the RYA websites from an old, customised instance of SharePoint 2016 to Sitecore V9
  • Improved RYA Membership subscriptions by redesigning the membership journey

Responsibilities

  • Run an internal digital agency like service for every department, collaborating directly with staff to deliver business critical objectives from start to finish
  • Manage design / QA expectations, and collaborate with digital agencies to migrate the RYA websites from SharePoint 2016 to Sitecore V9
  • Upskill and stay updated on new technologies and best practices for web development and apply them to the RYA websites
  • Maintain 3,000 pages for a large variety of users (~1 Million per year) and subject matters

Get in touch

Whether you want to connect, collaborate, or just say hello, feel free to reach out 😊

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